9 Best Brands to Buy Moissanite and Level Up Your Style 

If you’re looking to elevate your style without draining your wallet, moissanite might just be your new best friend. This stunning gemstone sparkles just like a diamond, sometimes even more brilliantly, but comes at a fraction of the cost. 

Whether you’re shopping for an engagement ring, everyday jewelry, or a custom statement piece, Moissanitee offers luxury without compromise.

But not all moissanite is created equal. With so many brands offering different cuts, clarity, and customization options, it can be overwhelming to know where to start. That’s why we’ve rounded up the 9 best brands to buy moissanite, trusted names known for their quality, ethical sourcing, and style-forward designs.

1. IceATL

When it comes to moissanite jewelry that truly stands out, IceATL leads the pack with confidence and edge. This brand isn’t just riding the moissanite wave;  they’re redefining what luxury looks like for the modern generation. 

Why it stands out:

This brand is quickly becoming one of the hottest names in moissanite jewelry, and for good reason.

From their signature Cuban link chains to bold, one-of-a-kind pendants, this brand blends fashion-forward design with top-tier materials. Their pieces are made using VVS+ clarity moissanite, which offers incredible sparkle and passes most diamond testers with ease. You’re not just getting style, you’re getting quality that looks and feels like the real deal.

Every piece is built to make an impression. Want something custom? This brand’s design team makes it easy to bring your vision to life, offering personalized options that ensure your jewelry reflects your style down to the last detail.

Their pricing also hits the sweet spot, affordable enough for first-time buyers, yet premium enough to satisfy even the most seasoned collectors. It’s no wonder this brand has built a loyal following on Instagram and TikTok, with fans raving about the shine, service, and overall experience.

• VVS+ clarity moissanite that passes most diamond testers
• Custom design services for rings, chains, pendants, and more
• High-end, hip-hop-inspired styles at accessible prices
• Trusted by thousands of satisfied customers and influencers alike

If you want to level up your look with jewelry that turns heads and holds value, don’t wait; shop from IceATL and secure your signature shine today.

2. Charles & Colvard

As the original creators of lab-grown moissanite, Charles & Colvard are true trailblazers in the gemstone world. Their pieces radiate timeless elegance, crafted for those who want refined luxury with a modern conscience.

Why it stands out:

Charles & Colvard’s Forever One moissanite is known for its D–F color range and exceptional brilliance, perfect for engagement rings and fine jewelry. With ethical sourcing and a strong focus on sustainability, they’ve earned a reputation for quality and integrity.

• Pioneers in moissanite development

• High color and clarity grading

• Classic and contemporary designs

• Lifetime warranty on most pieces

Perfect for those who appreciate heritage, sustainability, and sophistication in one sparkling package.

3. Brilliant Earth

Brilliant Earth brings ethical luxury to the forefront, offering moissanite jewelry that’s as beautiful as it is responsibly made. If you care about the planet as much as your style, this brand deserves your attention.

Why it stands out:

From recycled metals to conflict-free stones, Brilliant Earth lets you build your dream ring with full transparency. Their sleek, minimal designs pair perfectly with the bright fire of moissanite, offering understated elegance with a conscience.

• Eco-friendly and socially responsible

• Fully customizable engagement rings

• Clean, modern aesthetics

• Great customer education and support

Ideal for conscious couples and minimalists who want to sparkle with intention.

4. MoissaniteCo

If variety, value, and customization are what you’re after, MoissaniteCo delivers on all fronts. They make it easy to get exactly what you want, without guessing or compromising.

Why it stands out:

MoissaniteCo gives you control over every detail, from cut and carat to metal type and color grade. Their user-friendly site even lets you compare moissanite to diamonds, making it a smart destination for first-time buyers and researchers alike.

• Huge selection of settings and stones

• DEF and GHI color ranges are available

• Side-by-side diamond comparisons

• Flexible payment and return policies

Perfect for the detail-oriented shopper who wants custom sparkle at competitive prices.

5. Lily Arkwright

Hailing from the UK, Lily Arkwright combines modern luxury with British craftsmanship. TheiMoissanite pieces are elegant, minimalist, and made for everyday wear, or the big moment.

Why it stands out:

Using only top-tier stones like Charles & Colvard’s Forever One, Lily Arkwright ensures brilliance and durability. Their packaging and customer service elevate the whole experience, making each order feel like a true treat.

• Sleek and minimalist styles

• Klarna and other payment options

• Certified stones and recycled metals

• Outstanding packaging and presentation

Great for modern romantics who want clean, stylish designs with a luxury feel.

6. Barkev’s

Barkev’s takes moissanite jewelry to an artistic level, crafting statement pieces that are bold, intricate, and unforgettable.

Why it stands out:

From vintage-inspired halos to floral motifs and colorful accents, Barkev’s turns jewelry into wearable art. Every piece is handcrafted in the U.S., ensuring attention to detail and lasting quality.

• Bold, fashion-forward designs

• Handcrafted bridal and fashion pieces

• Customizable styles

• Perfect for standout engagement rings

Best for trendsetters and romantics who want their ring, or any piece, to tell a story.

7. Kobelli

Looking for premium moissanite without the luxury markup? Kobelli offers stunning, high-quality designs that won’t crush your budget.

Why it stands out:

Kobelli pairs certified stones with clean, modern settings, making them a favorite for those seeking everyday glam. Their Moissanite rings offer excellent clarity, ethical sourcing, and strong customer support.

• Certified lab-grown stones

• Wide variety of modern styles

• Fair pricing and free shipping

• 30-day returns and great service

Ideal for budget-conscious buyers who still want real sparkle and sleek design.

8. East-West Gem Co.

For jewelry that breaks the mold, East-West Gem Co. delivers creativity, boldness, and artistry with every piece.

Why it stands out:

Known for their unique horizontal ring settings and viral custom designs, East-West Gem Co. focuses on handcrafted, made-to-order moissanite jewelry. Every piece feels intentional and deeply personal.

• Highly customizable

• Unconventional ring styles

• Trendy and boho aesthetics

• Strong social media following

Perfect for non-traditional couples and expressive individuals who want their jewelry to reflect their unique style.

9. Ada Diamonds

Ada Diamonds takes lab-grown gems to luxury heights, offering a concierge-style shopping experience with Moissanite as a premium alternative.

Why it stands out:

While known for lab diamonds, Ada also offers moissanite options for those who want brilliance with a lower environmental impact. Their design process is private, high-touch, and ideal for big-ticket purchases.

• Luxury, made-to-order jewelry

• Concierge-style service

• Ethically grown gemstones

• Ideal for large, bespoke pieces

Best for luxury shoppers who want white-glove treatment and high-end, sustainable sparkle.

How to Choose the Best Moissanite Jewelry for You

With so many incredible moissanite options out there, finding the right piece can feel overwhelming, especially if it’s your first time exploring alternatives to diamonds. But don’t worry, choosing the perfect moissanite jewelry comes down to knowing what matters most to you in terms of style, quality, and budget.

Here are a few key things to consider before you make your pick:

1. Clarity and Color

Moissanite stones come in a range of color grades, from near-colorless (DEF) to slightly warmer tones (GHI). If you want the whitest, brightest look, go for higher-grade stones. Most shoppers prefer VVS clarity, which means the stone is virtually flawless to the naked eye and delivers brilliant sparkle.

2. Cut and Shape

Whether you love a classic round cut, an edgy emerald cut, or a romantic pear shape, the cut of your moissanite greatly affects how it catches the light. Think about your personal style, are you more timeless and minimal, or do you like bold and unique designs? The shape should match your aesthetic and lifestyle.

3. Setting Style

The setting can make or break the vibe of your piece. Solitaire rings are elegant and traditional, while halo or pavé settings offer extra sparkle. For necklaces or earrings, you might prefer simple bezels or more decorative designs. Choose a setting that complements your stone and how you plan to wear it.

4. Metal Choice

Moissanite pairs beautifully with all types of metals, including white gold, yellow gold, rose gold, and platinum. Your choice will influence the overall tone of the jewelry. Warm metals like rose and yellow gold give a vintage or romantic feel, while white gold and platinum offer a sleek, modern look.

5. Budget and Customization

One of moissanite diamond’s biggest perks is that it offers luxury at a more affordable price. Decide how much you’re comfortable spending, and explore brands that allow customizations, like engraving, unique band styles, or alternative stone arrangements, to get something truly personal without overspending.

6. Lifestyle Fit

If you’re buying a ring or piece you’ll wear daily, make sure it fits your lifestyle. Consider durability, ease of maintenance, and how often you’ll need to clean it. Moissanite is highly durable (second only to diamonds), but the design should also suit your routine.

Pro Tip: Always check for certifications or guarantees, especially if you’re buying online. A reputable seller will provide transparency about the stone’s quality, origin, and care instructions.

By keeping these factors in mind, you can confidently choose a moissanite piece that not only fits your budget but also reflects your unique style and values.

Final Thoughts

Moissanite has quickly become one of the smartest and most stylish choices for anyone looking to invest in stunning jewelry without the high cost of traditional diamonds. 

Its exceptional brilliance, durability, and ethical appeal make it a standout option, whether you’re shopping for an engagement ring, a special gift, or just a little sparkle for yourself.

With a wide range of styles, price points, and customization options available, there’s truly something for everyone.