Some gaming platforms capture your attention for hours, while others fade after minutes. The difference often lies in how deeply they draw you in, and that’s where Soft2Bet stands out.
Since its founding by Uri Poliavich in 2026, this gaming platform has evolved from a small startup into a global force, combining a portfolio of immersive consumer brands with cutting-edge technology for operators.
Its flagship innovation, the Motivational Engineering Gaming Application (MEGA), is redefining player engagement by turning standard gameplay into dynamic adventures.
What Makes Soft2Bet Different
Soft2Bet operates with a dual identity: it runs its iGaming brands while supplying other operators with turnkey casino and sportsbook platforms. This allows it to innovate for players directly and share those advancements with partners worldwide.
As a B2C operator, Soft2Bet manages brands such as Betinia, Campobet, Tooniebet, Quickcasino, and Don.ro. Each is tailored to local markets with themed design, localized language, and curated promotions.
On the B2B side, the company delivers customizable frontends, integrated game libraries, sportsbook solutions, and a robust Player Account Management (PAM) system.
The combination of MEGA gamification and operational support enables partners to improve retention, monetization, and compliance simultaneously.
This dual approach is part of the Uri Poliavich business path, where strategic diversification has been key to transforming Soft2Bet from a startup into a global iGaming leader.
MEGA: A Game Within the Game
Launched in 2023, MEGA overlays avatars, collectibles, city-building, and adaptive challenges onto traditional casino or sportsbook play. This transforms a sequence of bets into a personalized journey, evolving with each session.
The impact is measurable: Soft2Bet reports a fourfold increase in player screen time and a 65% rise in Net Gaming Revenue. By combining entertainment with tailored incentives, MEGA creates a stronger emotional connection between player and platform.
Getting Started and Maximising Play
Joining a Soft2Bet brand is seamless, with experiences tailored to different player preferences. Sports fans in Denmark and Sweden may gravitate toward Campobet’s competitive markets, while slot enthusiasts can immerse themselves in Betinia’s quest-driven worlds.
Secure registration and verification ensure a safe, compliant environment from the outset. Once playing, features like challenges, collectibles, and virtual world-building add depth and engagement.
For the best value, keep an eye on progress, pace sessions strategically, and make informed use of promotional offers.
Behind the Scenes for Operators
Image Source: Unsplash (People playing in a casino)
For businesses, Soft2Bet is more than a platform provider. Its turnkey solutions integrate seamlessly into regulated markets, offering:
- Flexible frontend design to match market preferences.
- Vast casino and sportsbook libraries with competitive odds.
- Managed services covering support, compliance, and risk control.
- Access to over 220 payment methods in multiple currencies.
These tools, combined with MEGA and the PAM system, give operators the flexibility to tailor player experiences while maintaining operational efficiency.
Soft2Bet Invest: Funding the Future
In 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund aimed at fostering breakthroughs in iGaming and casual gaming. By offering financial support and strategic mentorship, the company is positioning itself as a catalyst for industry evolution.
Within months, the initiative earned the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognition of its role in advancing both technology and entrepreneurship in the sector.
Responsible Gaming at the Core
Image Source: Unsplash (gaming station)
Player protection is central to Soft2Bet’s operations. The company builds responsible gaming features directly into its platforms, including deposit limits, reality checks, and self-exclusion options.
Dedicated teams handle fraud prevention and compliance, while regular audits by top regulators ensure adherence to high standards.
Rather than meeting only the minimum legal requirements, Soft2Bet seeks to exceed them, fostering a secure and transparent environment for all players.
Awards and Industry Recognition
Soft2Bet’s achievements have been acknowledged by major industry bodies. At the 2025 Global Gaming Awards EMEA, it won:
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year – MEGA
Other accolades include the 2023 iGaming Sword Award for Turnkey Supplier of the Year. Such recognition reinforces its status as a pioneer in the iGaming sector.
Why Players Return
Image Source: Unsplash (people playing)
The lasting appeal of Soft2Bet lies not only in its technology but in the tangible results it delivers. Besides providing entertainment, MEGA’s gamification framework drives deeper engagement, with data showing a fourfold increase in screen time and a 65% boost in Net Gaming Revenue.
This measurable impact stems from turning gameplay into an ongoing narrative, where every collectible earned or city expansion unlocked feels like meaningful progress. Players aren’t simply placing wagers; they’re investing in a personalised journey that evolves with them.
By blending quantifiable results with rich storytelling, community features, and tailored rewards, Soft2Bet creates an experience that keeps players returning.
About the Author
Alex Carter is a gaming industry writer who explores how technology shapes player experiences. He’s passionate about uncovering trends in gamification and localisation, and spends weekends testing indie games for fun.
